How do you get people talking about hockey? Bring in Justin Bieber. Now, not only do you have the NHL and ESPN talking about hockey, but you have Yahoo! and E! Online and CBS Sports, and the Huffington Post.Outrage ensued when pictures were shown of Justin Bieber posing with the Stanley Cup in the Chicago Blackhawks locker room, and also that he was taking a picture of The Cup while standing on the Blackhawks logo in the locker room.I am going to go out on a limb here and say that there is not a correlation between avid hockey fans and Justin Bieber fans, even though, from what I've read, Bieber is, in fact, a fan of the sport, and Canadian to boot. Twitter went all Amanda Bynes about this event - people were demanding why Bieber was allowed anywhere near The Cup? Why was he allowed to perform in the same arena as The Cup champs? Who let him into the locker room?Here's the real question - what is the huge deal?We all know that Justin Bieber is one of the more polarizing celebrities that we have out there right now. Either you are one of his "Bieliebers" or you loath everything the guy does, artistically or otherwise. There are those, like myself, who are indifferent toward the Biebs, who do not quite understand the fervor and drama that follows this guy wherever he goes - this time into the locker room of the Chicago Blackhawks.Are fans upset because it was Bieber out of all celebrities, or are they upset that ANYONE got to touch The Cup. The Stanley Cup is one of the most venerated trophies in sports. This is due largely in part to the fact that it is the oldest trophy - beating the NBA and NFL, as well as its size, and what it contains, the engraved names of the winning players and teams (up to 55 per team). Also, The Cup is not replicated, liked others. There is only one... Because it's The Cup. Due to these reasons, as well as a few extras, that the trophy is regarding as the Holy Grail of the sport.Some people were upset that anyone in general got to touch it - let along Justin Bieber - one of the most talked about (good or bad) celebrities we have out there right now.I noticed on one comments board someone said "It's a sad day in sports journalism." And with this fan I would have to agree. I wish I could say I was an avid hockey fan - though I am not. I am getting into the sport, and have done more and more over the past few seasons. However, those that I know who follow the sport in the same way that I follow others complain constantly about the lack of quality coverage surrounding the sport.It is apparent that hockey does not garner the same attention the baseball, football, and basketball get. The reasons why can be dissected at a later date. Something like this brings this to our attention. When going to the homepage of a site like ESPN.com, one notices that the headlines to the right seldom contain any information about hockey. You have to delve into the NHL tab of the site - and even then, from what I gather, the quality isn't that great. Also, there is a full arsenal of commentators for the Big Three sports, and for hockey the only mainstay has been Barry Melrose. I am calling ESPN out here because there are the largest player, but you see where I am going with this.I feel like this story has gotten more attention that the Blackhawks actually winning The Cup. Therefore, I have to say, the most upsetting thing about this whole Bieb-tastic story is that it takes something like this to bring attention to a sport.Belieb that.
Source:http://caitl1nsays.blogspot.com/2013/07/beliebing-in-hockey.html
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